Our philosophy



​At SUPS, we are deeply committed to empowering women to thrive successfully through the most challenging phases in life. In doing so, we strive to have a maximum positive impact on women, with simultaneously having a minimal negative impact on our planet.

The journey towards becoming a sustainable and responsible brand is on-going, filled with many challenging choices but also with constantly feeling inspired and energised!

We have looked at every single aspect of our business, to see what concrete actions we can take. Transparency on the progress we’re making in this field is key to us and we’d love to hear from you how we can further improve. If you have any feedback or suggestions, please send us an email / hi@sups.care


We proudly inform you about the choices we have made so far:

​All SUPS bottles are 100% post consumer material recycled plastic
SUPS bottle labels = sugar beet waste recycled material
No plastic coatings on the labels
100% recycled paper used for the bundle boxes

For the sake of full transparency of our journey we would like to share the topics we are constantly working on.
Possibility to choose for recycled refill envelopes for the capsules after the first order.
Giving the consumer the option to receive the product in a recycled packaging box when ordered onlineWhat are developments in the field of sustainability and responsibility that would help us grow towards even better choices and actions? When you have any suggestions, we would be so happy to hear about it!


At SUPS we care about people, about women in particular, and the things in life that matter most to them. Women need strength, energy and resilience to thrive through their challenging phases. To fully understand their specific needs we engage with women from a wide range of backgrounds.

We defined our products, services and social commitments based on this (ongoing) research.


For every sold bundle/box, SUPS will be donating 1 bar of Plumpy’Mum nutritional support to a pregnant woman in need, via the amazing charity Plumpd.org. We love being able to give back to the people who need it most, adding a little extra sparkle of empowerment to someones life.

SUPS will update monthly about this, and will update you via the newsletters with the results of our effort in this space.

Plumpy’mum is a ready-to-use nutrient dense bar, created for pregnant and lactating women in developing areas. It is designed for the treatment of moderate acute malnutrition in pregnant and lactating women. It improves the development of the foetus and the infant. This powerful package contains an extremely nutrient-rich paste (in the form of a bar) made predominately from peanuts and enhanced with a mixture of vitamins and minerals. This revolutionary product requires no refrigeration, clean water or cooking and has a shelf life of two years.

SUPS will be researching its opportunities in this field and therefor evolve its options and actions in the area of environmental and social responsibility.