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Our mission & our story SUPS is created out of one pure belief: self care is essential. Our mission is to empower women. To inspire them to take better care of themselves so they feel healthier, stronger and happier, to be able to thrive through life’s challenges.
As the world is changing, the roles that women fulfill change and develop as well. Our lives are challenging, with so many responsibilities on one side and personal possibilities on the other. We need every possible empowerment, to feel and know that we are able to handle it all. We seem to be preset on taking care of others first; and tend to forget about ourselves.
SUPS constantly conducts research amongst women. This helps to define how we can put our mission into action. Up until now, we found through this research that women face similar challenges and have similar needs in demanding times, such as the months of pregnancy and the following years into motherhood.